About Me
A senior creative strategist with a background in social media, I’ve delivered dozens of award-winning projects across sectors.
From government awareness campaigns to content series for iconic global brands (and most things in-between), I enjoy deep-diving into my clients’ worlds to offer them fresh perspectives on their challenges.
This experience across FMCG, entertainment, elite-level sport, health, finance, charity, travel and public awareness - combined with my research into effectiveness and behavioural science - has provided an understanding of how to create ‘talkable’ content that works.
As a result, I have been invited to be a member of multiple pitch teams - delivering important wins and new business for every company I have worked for.
I’m not interested in being the loudest voice in a meeting. I prefer to provide thoughtful guidance, working collaboratively with my clients and creatives (and pushing them when necessary) to generate the right solutions.
I have contributed thought leadership articles for advertising publications including the IPA and Creative Brief, as well as regularly facilitating workshops (both for clients and internally).
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Away from work, my band Delta Mainline has featured on BBC 6Music, recorded at Abbey Road, played a number of festivals across the UK and received critical acclaim from the likes of Clash, Q and Uncut.
I spent 12 months photographing the Americas - from the fall colours in New England to the Fin del Mundo in southernmost Patagonia. The highlights are on my Flickr.
Testimonials
(LinkedIn)
"I can’t speak highly enough about working with George. He combines wise strategic thinking, audience understanding and cultural know-how with hard-working diligence. He’s an unfair advantage to have on any team."
- Global Head of Brand
"George is an excellent strategist, writer and team player. I had the pleasure of working with him for a number of years and always felt like a project was in safe hands when George was involved."
- BAFTA winning director
"George is both thinker and doer. He's a great listener with the curiosity and determination to get under the skin of briefs. And he's exactly the sort of cultural magpie agencies need to stay on the front foot, particularly in all things digital/social. He presents with quiet confidence, writes with creative flair, and is a thoroughly nice person."
- Strategy Director
"I had the great pleasure of working with George across some very significant projects. At times of real pressure he always delivered and did so with a calm intelligence and heavy dose of creativity that helped us navigate some challenging moments. A lovely guy to work with he always impressed his colleagues and clients alike with his standout talent and down to earth nature."
- Executive Partner
"George is that rare breed of strategic planner. One that combines the conventional skills of cutting through complexity to give clarity and insight on a campaign brief, with in depth expertise of both traditional and digital channels and how to maximise their effectiveness. And beyond that, his super-calm presence always makes it a pleasure to work with him.
- Founder and Managing Director
"I’ve worked with a lot of great planners over the years and I’d definitely recommend George. He’s smart and kind, and has the ability to make the complex simple. He doesn’t just care about the input, he helps make great output too. He’s not just a great thinker, he’s very creative and an extremely nice human."
- Creative Director
"I worked with George for just over a year and I found him to be hardworking, smart and curious. All the best qualities for a creative strategist. The best quality George has, however, is his need to push for what is right rather than what is easy. I'd love to work with George again one day and I'd heartily recommend him to anyone (apart from my enemies)."
- Founder and CEO