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George Gunn

A senior creative strategist with a background in social media, I’ve delivered dozens of award-winning projects across sectors. Providing strategic guidance to household name brands, combined with my research into effectiveness and behavioural science, has brought invitations to contribute to industry publications and an understanding of how to create ‘talkable’ content that works.

Featured Work

NBA Europe - ABC of the NBA

The NBA wanted to entertain, educate and recruit a new generation of fans across Europe. As a member of the pitch team, I presented a strategy that focused on leaning into the existing cultural currency of basketball, while partnering with a popular voice, to engage younger viewers.

The result was the ABC of the NBA: a 10-part content series, voiced by TikTok and YouTube creator Chewks, that used ‘scrapbook storytelling’ to deliver a modern take on the game with a 90s aesthetic. Branded Entertainment / Content winner at The Clios.

Social Listening / Social Media Strategy / Influencer & Creator Marketing

Visit Scotland - A Sonic Portrait of Scotland

With a brief to create a modern, PR-able and distinctly Scottish track for Visit Scotland, I ran an ideation workshop that yielded A Sonic Portrait of Scotland. In collaboration with Zoe Graham, the creative weaved ‘found sounds’ from around Scotland into a cohesive anthem. Including the chug of the Jacobite Steam Train, the pulse of a Harris tweed loom, and the opening crack of a can of Tennent’s as a snare sample, the track won ‘best audio’ at the Prolific North awards.

Creative Development / Influencer & Creator Marketing / Marketing Strategy

Mind, See Me, Inspire, Time to Change - If It's Okay

With research showing that shame comes through strongly in how people with long-term, complex mental illnesses perceive themselves, I led the creative development of a UK-wide mental health campaign with stakeholders from Mind, See Me, Inspire and Time to Change to challenge this. By subverting a well-known phrase in mental health campaigning, we secured BBC TV coverage and drove a national conversation.

Creative Development / Campaign Planning / Positioning & Messaging