https://georgegunn.journoportfolio.comRSS Feed for George GunnenWed, 06 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/96d4079d-9a59-422a-ba0a-28310452d683.jpgEstablished by the UK’s Foreign Commonwealth and Development Office, this multi-stakeholder programme sought to strengthen partnerships between the UK and Mexico. After project managing a multi-phase primary research project into the specific drivers of obesity within three deprived communities, I led the development of creative materials for a behaviour change campaign aimed at curbing sugar consumption. Behaviour Change / Creative Development / Market ResearchWed, 06 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/96d4079d-9a59-422a-ba0a-28310452d683.jpghttps://media.journoportfolio.com/users/504658/images/9a809853-95b4-4304-8bd6-8c4be7707cbf.jpgDeveloped the external communications strategy for New York-based Old Structures Engineering, using thought leadership and LinkedIn advertising to elevate their reputation while increasing engagement with current and new partners. Social Media Strategy / Campaign Planning / Influencer & Creator MarketingWed, 06 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/9a809853-95b4-4304-8bd6-8c4be7707cbf.jpghttps://media.journoportfolio.com/users/504658/images/a0131031-e3ad-481c-946e-297336f857a1.jpegWith over 2 millions boxes sold, Articulate! is one of the UK’s favourite board games - but they’d yet to establish a presence on social media. I wrote and implemented a through-the-funnel social media strategy to increase saliency, build brand love and ultimately drive acquisition of their latest board game in the lead up to Christmas. Interactive content, playing on fails, and using social listening to identify opportunities, delivered 1m+ impressions and 30k+ engagements. Creative Development / Social Listening / Social Media StrategyWed, 06 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/a0131031-e3ad-481c-946e-297336f857a1.jpeghttps://media.journoportfolio.com/users/504658/images/23f02aca-0438-4340-b3c7-09c741f0d087.jpgWed, 06 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/23f02aca-0438-4340-b3c7-09c741f0d087.jpghttps://media.journoportfolio.com/users/504658/images/0c6520f4-99b6-4254-b873-5c617ca01b0b.jpgWith railway providers in the UK having to deal with negative comments online, I managed a content marketing campaign on Instagram to showcase the beautiful destinations reachable via Great Western Railway instead. This resulted in a significant sentiment boost and increased following. Creative Development / Social Media Strategy / Social ListeningWed, 06 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/0c6520f4-99b6-4254-b873-5c617ca01b0b.jpghttps://media.journoportfolio.com/users/504658/images/561c4161-72c7-40bc-93da-88260cae9394.jpgApproached by pranksters Paddy Power to deliver a timely and cheeky stunt to wind up fans of both Rangers and Celtic, my creative team sent zombies to Celtic Park to snatch their coveted “10 in a Row” trophy, generating earned media and chatter in club forums. Creative Development / Social ListeningWed, 06 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/561c4161-72c7-40bc-93da-88260cae9394.jpghttps://media.journoportfolio.com/users/504658/images/1b2aa97a-b4d8-489f-ae2c-675b05d74655.jpgLed the social media arm of an integrated campaign with three world class athletes (an Olympic champion and world record holder, a Paralympics Gold winner, and a Commonwealth Games champion). I developed an online competition offering entrants the opportunity to train with these elite athletes, as well as capturing content on the day. The content delivered millions of impressions, tens of thousands of engagements and hundreds of competition entries. Creative Development / Influencer & Creator Marketing / Social Media StrategyWed, 06 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/1b2aa97a-b4d8-489f-ae2c-675b05d74655.jpghttps://media.journoportfolio.com/users/504658/images/82959125-7c7e-4d29-a2ef-46b0ead99ad6.jpgWith a remit to connect fans with the revamped Challenge Cup and drive online conversations, my team experimented with live-streamed content, introduced challenges, and partnered with cult football stars, musicians, actors, wrestlers and more to deliver millions of impressions, tens of thousands of engagements and 167 pieces of press coverage. Creative Development / Influencer & Creator Marketing / Social Media StrategyWed, 06 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/82959125-7c7e-4d29-a2ef-46b0ead99ad6.jpghttps://media.journoportfolio.com/users/504658/images/24143fc2-ebfb-43fe-97ee-ac4d8649400b.jpgConducted a competitive audit and audience analysis before facilitating a workshop with Worldwide Cancer Research to identify the category “rules” and direction on messaging and tone of voice. Following the debrief from this session, I led the creative development on a new digital campaign to secure signs ups and donations. Competitive Analysis / Creative Development / Positioning & MessagingWed, 06 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/24143fc2-ebfb-43fe-97ee-ac4d8649400b.jpghttps://media.journoportfolio.com/users/504658/images/fb87c815-3053-4a4a-8f3e-6d1884348c2b.jpgBriefed with promoting the Royal Bank of Scotland’s sponsorship of Scottish Rugby while increasing brand warmth, a suite of planned and ‘planned reactive’ social content ensured over 1m were reached with an engagement rate 8x higher than industry benchmarks. Creative Development / Social Listening / Social Media StrategyWed, 06 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/fb87c815-3053-4a4a-8f3e-6d1884348c2b.jpghttps://media.journoportfolio.com/users/504658/images/5df08f22-80c0-44b3-b74e-f58a12cc2a1d.pngAs Head of Marketing & Comms at Berlin-based startup vojo, I ran workshops to develop a brand strategy and identity, authored vojo’s digital playbook, and ran insight gathering research with users across Europe. A member of the pitch team, we were selected for UNLEASH's 6-month programme for next generation ideas. Further funding secured from EIT / Climate KIC. Brand Strategy / Competitive Analysis / Marketing Strategy / Positioning & MessagingWed, 06 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/5df08f22-80c0-44b3-b74e-f58a12cc2a1d.pnghttps://media.journoportfolio.com/users/504658/images/0b2fe9d9-5c39-4712-b6bd-235fad1b37df.pngTaking inspiration from the Voyager Golden Record, with a sprinkling of the KLF and Eno, my one-off composition “Transmission 1” intended to capture an uncorrupted snapshot of time and place. Pressed onto an ultra limited run of clear vinyl records, by design there was no digital way of listening to it. The project received a commendation in the Scottish Design Awards and sold out over the first weekend.Wed, 06 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/0b2fe9d9-5c39-4712-b6bd-235fad1b37df.pnghttps://media.journoportfolio.com/users/504658/images/d0ca9456-37ab-42f3-8860-1e2bc30b56a5.jpgIn charge of 25+ markets across Europe, the Americas, Africa and Asia as The Famous Grouse rolled out a fresh digital strategy (which I co-authored). Marketing Society win for Digital Comms as reach and engagements on social media rocketed. Creative Development / Data Analysis / Social Media StrategyWed, 06 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/d0ca9456-37ab-42f3-8860-1e2bc30b56a5.jpghttps://media.journoportfolio.com/users/504658/images/534aca18-a79b-41d8-9844-f17445a89be3.pngWith research showing that shame comes through strongly in how people with long-term, complex mental illnesses perceive themselves, I led the creative development of a UK-wide mental health campaign with stakeholders from Mind, See Me, Inspire and Time to Change to challenge this. By subverting a well-known phrase in mental health campaigning, we secured BBC TV coverage and drove a national conversation. Creative Development / Campaign Planning / Positioning & MessagingWed, 06 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/534aca18-a79b-41d8-9844-f17445a89be3.pnghttps://media.journoportfolio.com/users/504658/images/fbdff5ea-1069-4a4c-b2e6-d7a13c98ef3a.pngAs Head of Marketing & Comms at Berlin-based startup vojo, I ran workshops to develop a brand strategy and identity, authored vojo’s digital playbook, and ran insight gathering research with users across Europe. A member of the pitch team, we were selected for UNLEASH's 6-month programme for next generation ideas. Further funding secured from EIT / Climate KIC. Brand Strategy / Competitive Analysis / Marketing Strategy / Positioning & MessagingSun, 03 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/fbdff5ea-1069-4a4c-b2e6-d7a13c98ef3a.pnghttps://media.journoportfolio.com/users/504658/images/aa782b75-521f-4f3c-bed6-4c06f5595da3.jpgBriefed with promoting the Royal Bank of Scotland’s sponsorship of Scottish Rugby while increasing brand warmth, a suite of planned and ‘planned reactive’ social content ensured over 1m were reached with an engagement rate 8x higher than industry benchmarks. Creative Development / Social Listening / Social Media StrategySun, 03 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/aa782b75-521f-4f3c-bed6-4c06f5595da3.jpghttps://media.journoportfolio.com/users/504658/images/24143fc2-ebfb-43fe-97ee-ac4d8649400b.jpgConducted a competitive audit and audience analysis before facilitating a workshop to identify the category “rules” and direction on messaging and tone of voice. Following the debrief from this session, I led the creative development on a new A/B campaign to secure signs ups and donations. Competitive Analysis / Creative Development / Positioning & MessagingSun, 03 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/24143fc2-ebfb-43fe-97ee-ac4d8649400b.jpghttps://media.journoportfolio.com/users/504658/images/9c2f5826-e716-45ec-8cee-8f33e333aa3b.jpegAs lead strategist on a three-phase government campaign ahead of COP26 in Glasgow, our films communicated a sense of urgency, demonstrated the actions already taken in Scotland, and ended with a rallying call for collective action to tackle the global climate emergency. This messaging and new brand line was delivered to representatives from 197 countries, including 120 world leaders, at COP26. Behaviour Change / Campaign Planning / Creative DevelopmentSun, 03 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/9c2f5826-e716-45ec-8cee-8f33e333aa3b.jpeghttps://media.journoportfolio.com/users/504658/images/59c5a6fa-b6d0-4523-b5c4-e267e1d83158.jpgA combo of planned and cheeky, quick-fire reactive content saw my team consistently smash reach and engagement targets, secure regular earned media, reach Reddit's front page, and be voted the #1 FMCG social media brand (The Grocer). Social Media Strategy / Creative Development / Data AnalysisSun, 03 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/59c5a6fa-b6d0-4523-b5c4-e267e1d83158.jpghttps://media.journoportfolio.com/users/504658/images/56131477-8577-407b-93bb-3f1775daca98.jpgDesigned a national campaign aimed at getting SME leaders to recognise Bupa as the top choice for health insurance. This strategy involved putting decision makers themselves at the heart of the content, including a roundtable discussion, to increase reach and consideration in the right circles. Campaign Planning / Creative Development / Data AnalysisSun, 03 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/56131477-8577-407b-93bb-3f1775daca98.jpghttps://media.journoportfolio.com/users/504658/images/4f2c58b8-1670-41db-b885-7cbf94bdea8e.pngSun, 03 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/4f2c58b8-1670-41db-b885-7cbf94bdea8e.pnghttps://media.journoportfolio.com/users/504658/images/56131477-8577-407b-93bb-3f1775daca98.jpgSun, 03 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/56131477-8577-407b-93bb-3f1775daca98.jpghttps://media.journoportfolio.com/users/504658/images/0c6520f4-99b6-4254-b873-5c617ca01b0b.jpgSun, 03 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/0c6520f4-99b6-4254-b873-5c617ca01b0b.jpghttps://media.journoportfolio.com/users/504658/images/82959125-7c7e-4d29-a2ef-46b0ead99ad6.jpgSun, 03 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/82959125-7c7e-4d29-a2ef-46b0ead99ad6.jpghttps://media.journoportfolio.com/users/504658/images/f8c5e290-8e6b-42d9-a2be-ad33758743ef.pngSun, 03 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/f8c5e290-8e6b-42d9-a2be-ad33758743ef.pnghttps://media.journoportfolio.com/users/504658/images/1dce888b-b8b3-4023-b1c9-25a7e84a54b6.pngSun, 03 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/1dce888b-b8b3-4023-b1c9-25a7e84a54b6.pnghttps://media.journoportfolio.com/users/504658/images/9a809853-95b4-4304-8bd6-8c4be7707cbf.jpgSun, 03 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/9a809853-95b4-4304-8bd6-8c4be7707cbf.jpghttps://media.journoportfolio.com/users/504658/images/1b2aa97a-b4d8-489f-ae2c-675b05d74655.jpgSun, 03 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/1b2aa97a-b4d8-489f-ae2c-675b05d74655.jpghttps://media.journoportfolio.com/users/504658/images/fed5f933-806b-41bf-ab42-54adec080cf2.jpgSun, 03 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/fed5f933-806b-41bf-ab42-54adec080cf2.jpghttps://media.journoportfolio.com/users/504658/images/9c2f5826-e716-45ec-8cee-8f33e333aa3b.jpegSun, 03 May 2026 00:00:00 +0100https://media.journoportfolio.com/users/504658/images/9c2f5826-e716-45ec-8cee-8f33e333aa3b.jpeg